I leveraged CityBase’s Design System to remix previous work into a new solution that unlocked new clients and drove significant sales revenue.
Using this path, it was built in 75% less time than our typical product launch takes. Then, further down the line, I followed up with further research to dramatically improve time on task from and example of 27.5 seconds to 10 seconds when Citizen Profile and Wallet solutions were mixed.
I created a white-labeled, multi-purpose user profile that effectively supports a wide range of applications, including health insurance premium payments and property tax payments. This versatile approach enabled the company to pursue contracts through multiple avenues and to support a land-and-expand strategy.
It revolves around a centralized platform to streamline frustrating interactions with government websites across multiple agencies.
A research project leading to an app for parents and caretakers of children with autism that keeps track of mood throughout the day and allows them to provide assistance even when not physically there.
PREVIOUS GRAPHIC DESIGN WORK Editorial Design / Author / Web Design / UI Design – 2009-2015
And if Only One More...
Branding/Graphic Design
Nadel U 2016 Branding
My roots
Growing up, I spent my days in the woods building bike trails and crafting jumps. The act of building for others always brought me great joy, but I always desired to use these skills to make a deeper impact. After spending more than a decade gaining skills in graphic design and art direction, my passion for making tools that improve daily life led me to piviot into a truly rewarding career as a Senior Product Designer at CityBase and Amenities Health. Today, I’m eager to grow further working in teams of like-minded individuals interested in improving themselves and the lives of the people they design for.