Introduction
Gaia is a company spun up by a team of students at the Rochester Institute of Technology. Headed by Brent Chase, whose younger brother was diagnosed with autism at a young age, they share a passion for coming up with creative digital and physical solutions to problems that families with children with autism have faced for years. After finishing their capstone project, they took this idea further by winning a series of grants, most recently invited to present their product at SXSW. They presented our team with a new emotion-moderating vest called PAL. It is a device that reads biometric data from the person wearing it, and if sensed from this data that they were about to reach a meltdown level, it would contract around them simulating the feeling of a hug.
The Gaia team had created a few mock-ups of a mobile app to give a visual interface to users to read the data reported from the vest, but they came to us to use research and design thinking methods to look into what their users would need and want from this product.
Example video of the prototype vest in action.
Discovery
Learning about issues around autism and how they affect families
Each member of our team only had limited exposure to autism and the effects that diagnosis has on families. With our constraint of time and previous knowledge, we left the more direct device-related aspects to the team at Gaia, and we focused on the user interface side and learning about what the families deal with on a day-to-day basis. After our kick-off meeting with the client and early research to gather a baseline, we came up with the following hypotheses:
- To prevent meltdowns in the future, parents/people with ASD need a mobile tool to understand what caused the meltdown in the first place.
- PAL will improve the life of a person with ASD by providing a digital and tangible product to track, prevent, and understand the meltdown.
I felt at this point; these definitions were going to work to keep us on track without narrowing in too far on a small feature set. It gave us a framework to search for competitors as well as direction while learning about a disorder that has a vast range of severity and treatment.
Competitors
With this framework in mind, we took to looking at the market to see where Gaia’s PAL fit into the marketplace, and where there were opportunities.
Wearables
Initially, my teammates looked more into wearable space. Fun & Function, Squease Wear, and Pressure Vest were all creating wearable products that used weight and/or air compression to attempt to comfort a person in a stressful situation. Unfortunately, these products are relatively bulky and require various levels of supervision. They also offer no link to any digital products used to track biometrics. In turn, a parent or caretaker would have to find one of these products separately if they want to monitor the long-term usage of these wearables.